Inside Jason Kelce’s Potty Humor Marketing Ploy Against AI Data Centers
A marketing campaign featuring Jason Kelce urges people to mail urine-filled jars to “the AI data center of your choice” as a protest against AI data-center water and power use, while ad small print says “The suits want us to tell you to please don’t actually send your pee.”
Aug 21, 2026 ·
CNET
















