Bilibili’s (BILI) Ad Engine And Margins Outrun Its Slumping Game Unit
Advertising revenue rose 28% year over year to RMB 3.13 billion in the quarter ended June 30, 2026, as Bilibili’s gross margin increased to 37.2% from 36.5% a year earlier for the 16th straight quarter of improvement.
Sep 1, 2026 ·
Yahoo Finance
















